My Dad Always Loved Cars
Which is why I hated them. Not “hated”, but I was deliberately indifferent to them growing up out of some stupid need to differentiate myself from him or something. But I’ve gotten over it and found a similar passion he did.
GP1 is one of the largest automotive groups in the country, with annual revenue in the tens of billions and countless dealerships under its belt. I used to write monthly TV scripts and social calendars for about 50 of them. Below are a few posts where I tried to keep the brand voice, be fun and engaging enough for social, all without being too "wacky-wavy-inflatabale-arm-flailing-tube-man".
Broadcast scripts featuring members of the Oklahoma City Thunder. While the client loved these... the NBA had a few words. Unfortunately, we had to go with something more traditional, but these inspired enough confidence in the client to get them to sign on to a large production deal.
Broadcast script for a Nissan dealership. They’re based out of Jacksonville, NC. Right next to Camp Lejeune and not too far from where I went to high school. Decided to go with a heartfelt military appreciation angle to stand out among typical dealership spots. “THINK Don Williamson Nissan” is the branding they use in every spot.
