My Dad Always Loved Cars
Which is why I hated them. Not “hated”, but I was deliberately indifferent to them growing up out of some stupid need to differentiate myself from him or something. But I’ve gotten over it and found a similar passion he did.
Broadcast scripts featuring members of the Oklahoma City Thunder. While the client loved these... the NBA had a few words. Unfortunately, we had to go with something more traditional, but these inspired enough confidence in the client to get them to sign on to a large production deal.
Broadcast script for a Nissan dealership. They’re based out of Jacksonville, NC. Right next to Camp Lejeune and not too far from where I went to high school. Decided to go with a heartfelt military appreciation angle to stand out among typical dealership spots. “THINK Don Williamson Nissan” is the branding they use in every spot.
GP1 is one of the largest automotive groups in the country, with annual revenue in the tens of billions and countless dealerships under its belt. I used to write monthly TV scripts and social calendars for about 50 of them. Below are a few posts where I tried to keep the brand voice, be fun and engaging enough for social, all without being too "wacky-wavy-inflatabale-arm-flailing-tube-man".
